Hello, I'm Anushka Pednekar.
6+ years of content strategy, storytelling, and digital marketing. Agency-trained at IPG and Publicis. Now based in Melbourne, doing work I actually care about.
Audience, search intent, brand audit, competitive landscape.
Editorial pillars, topic clusters, channel mix, voice frameworks.
Content production, campaign assets, social calendars, distribution.
Performance reporting, iteration, optimisation against ROI.
A Melbourne-based content & marketing professional with 6+ years of agency-side experience building content systems that scale, and brand stories that actually move people.
Trained inside two of the world's biggest agency networks Interpublic Group (IPG) and Publicis Groupe working across Adani Group, Amul, Mondelez, Godrej and more. The kind of experience that teaches you to think in strategy, write with intent, and deliver under pressure.
Currently driving partnerships, campaigns, events, activations and community content at the Australian Dental Foundation and taking on select projects where the work demands more than a template and a deadline.
Managed end-to-end social media operations including content strategy, editorial planning, copywriting, content calendars, and post scheduling through Meta Business Suite. Built community-led, engaging, and parent-centric content designed to grow conversation and trust.
Led social media management and content strategy across digital platforms. Created content calendars, wrote social copy, scheduled content through Metricool, and supported broader long-form content outputs for the organisation.
Conducted SEO keyword research using Google Search Console, identified high-performing search opportunities, developed blog concepts and titles, and wrote SEO-focused travel content aligned with brand voice and audience intent.
Developed blog strategy, content themes, skincare glossaries, and long-form blogs as part of a wider SEO and content revamp. The work focused on clearer content journeys, stronger discoverability, and a more intuitive reading experience.
Conducted keyword research and developed SEO-informed long-form content tailored for digital audiences. Focused on creating engaging, brand-aligned storytelling that balanced audience intent, search visibility, and strategic communication goals.
Worked on content strategy, SEO, and website revamp initiatives including category pages, landing pages, UX copy, banners, and overall site architecture to improve user experience, content flow, and conversion clarity.
Contributed to website revamp projects including site architecture, content structuring, UX copywriting, banners, and content bucket development to strengthen digital user experience and brand communication.
Developed content and UX copy for a children’s summer camp microsite, including site architecture, content buckets, banners, and user-focused website copy designed to make the experience clear, engaging, and conversion-friendly.
Worked on website content and digital experience revamp initiatives including site architecture, content structuring, UX copywriting, landing pages, and brand-led website communication. The project later received industry recognition for its digital experience and content transformation.
Developed long-form organisational content including media releases and newsroom updates that supported campaign visibility, public communication, and the broader content ecosystem around Australian Dental Foundation initiatives.
Planned and executed the Brush for Good community initiative across Dandenong, Preston, and Sunshine. Led outreach, on-ground engagement, and promotional activity that helped distribute approximately 7,000 free toothpaste products while strengthening awareness around oral health.
Planned and organised community-led events across Geelong focused on building social connection and support networks for parents. Managed event coordination, audience engagement, content promotion, and community communications to create inclusive local experiences.
Contributed to the successful execution of the India Gold & Jewellery Summit, supporting the launch of IAGES and its newly developed website. Worked with cross-functional teams on content coordination, event communications, and digital launch support.
For an innovative, user-centric microsite driving engagement and digital storytelling. Led content strategy, editorial planning, and cross-platform campaign integration.
Awarded for combining visual storytelling with SEO-driven content architecture. Contributed to concept ideation, content structuring, and digital campaign alignment.
Recognised internally for going above and beyond in cross-team collaboration, fast-turnaround content support and consistently raising the bar on client work.
Honoured at Performics (Publicis Groupe) for outstanding contribution to SEO-led content production and campaign performance across multi-brand engagements.